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Brandy

Brandy

Legacy

A Glass to the past

E&J’s history is as rich as its flavor. Check out our timeline of throwback ads, original product launches and past partnerships.

1970s
E&J Brothers

Brothers in Brandy

Brothers Ernest and Julio combine their expertise in wine with their passion for brandy to create E&J.

Read More about Brothers in Brandy
1970's advertisements
1980s
E&J Historial advertisements

Becoming America’s best selling Brandy

Brandy this smooth doesn’t stay a secret.

Read More about Becoming America’s best selling Brandy
1980's advertisements
1990s
VSOP ad from 1990s

New to the crew

The E&J family expands to welcome four new members.

Read More about the newest VSOP Brandy
1990's advertisements
2000s
XO Gold

XO earns some love

Both fans and critics can’t get enough of our ultra-premium E&J XO

Read More about XO Gold
2000's advertisements
2010s
New E&J Flavors

Flavor runs deep

The family just keeps getting bigger with Apple, Peach and Vanilla.

Read More about E&J Flavors
2010's advertisements
Present
E&J Bottles remastered

E&J Remastered

The hustle never quits. E&J is elevating its game with iconic collabs and a fresh new look.

Read More about E&J Remastered
present day advertisements
1970s

Brothers in Brandy

E&J’s roots stem back to the Gallo family tree. Ernest and Julio Gallo, two brothers with a passion for brandy and 30+ years experience crafting fine wine, decided to bring a little bit of California magic to the brandy game. After five years of testing and tasting in their Fresno distillery, the duo finally came across E&J’s signature smooth process used to this day. Aged for two years in oak barrels, E&J Brandy officially launched in 1975, becoming an instant classic.

1980s

Becoming America’s best selling Brandy

With an extra smooth taste, unique packaging and advertising in major publications from the New Yorker to Sports Illustrated, E&J quickly became a favorite for brandy lovers. In 1983, E&J earned the title of America’s best selling brandy, and has since become one of the most popular American brandies in the world.

1990s

NEW TO THE CREW

Following the success of our VS drop, the E&J family grew to include our iconic VSOP, ultra premium XO, limited edition Cask and Cream, and limited edition White Brandy. Our flavors weren’t the only thing boomin in the 90s. E&J became a staple of the rap scene, being dropped into lyrics by some of the most iconic rappers of the decade.

2000s

XO earns some love

E&J XO launches in the US, becoming one of our most premium brandies. But that wasn’t the only E&J earning praise in the 2000s. E&J Single Vintage, Patriarch and Cognac all were limited releases that fans ask for by name.

2010s

Flavor runs deep

E&J added some flavor to the lineup with our latest members, Apple, Peach and Vanilla. To top off our fresh additions, we collaborated with streetwear designers, innovators and entertainers to develop a new line of E&J gear for our fans. Check out our past collabs on the E&J Family site, and stay up to date on our latest drops.

Present

E&J Remastered

You don’t run the game by standing still. Just like our fans, we’re constantly looking for new ways to evolve. In 2019, we stepped up our game by becoming the Official Spirit of the BIG3, partnering with COOGI for a legendary collab, and remastering our bottle for a fresh new look. Explore E&J Brandy and The E&J Family to learn more about the latest news.

See what the Hype's About.

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